Friday, October 19, 2012

Great Ideas To Promote And Improve Your Health Club Marketing

Why do you need a health club marketing strategy that truly works? A lot of people nowadays are enjoying the benefits of going to gyms and developing a healthy lifestyle. With the increasing number of health diseases and early deaths, many are now conscious and aware of what they eat. Use this concept in your health club to target customers and increase membership as well as loyal customers. Here are some ideas that could widen your exposure and help improve your business.

When you've just opened your gym, do an open house and let people feel they are welcome and can work out for free. Grand openings should have a famous athlete or personality to welcome your friends and guests. You can offer discounts for people who join on the first 30 days or perhaps waive their sign-up fee. Hire friendly staff who can interact with clients more and let them feel important. You can also offer free personal training sessions for new members. People would love to try out free sessions and help them lead a healthy lifestyle.

Online ads and websites could also help spread the word out. Especially by using a social media websites like Facebook and YouTube, it could really hype up any advertising scheme. Many clubs would also distribute press releases and local radio announcements. Hire someone to even write on the health and fitness section on your local newspaper and relate it to your business. Contact your local TV news to cover your unique fitness gym and showcase what you offer for a great local exposure. Broaden your fitness marketing plan in order for you to constantly promote your business.


Internet marketing is one of the best ways to promote your services online. There are lots of SEO companies that could help you boost your website at higher ranks however you need to bid wisely. Turn into social media advertising as well to let people know what's the latest workout and deals you offer. Listing your site on web directories could also help in your search engine rankings.

Promoting your fitness club takes a lot of sweat literally and creates a positive attitude. Develop a routine exercise in which more people can relate to it and make them want to do it. Bring some encouragement and stamina every time you talk to your clients. Don't be afraid to experiment in your exercise routines. Read a lot of updates on healthiness blogs and impart it to your members. Fitness club marketing is the best way to help your clients and your business at the same time.

The author writes for http://marketingforgyms.com which provides information regarding Health Club Marketing.

Article Source: http://EzineArticles.com/?expert=Ellis_N_Simpson

1 comment:

  1. Want to offer a user-friendly platform to businesses and individuals to Post Free Ads.
    It's very simple. Post Free Ads or get free account via Facebook Login in one click.
    Get more with free advertising at postallads4free.com

    ReplyDelete